The Problem: It Was Hard to Find Things
The old website wasn't just hard to navigate; it was also looking pretty outdated compared to what's out there. We noticed that a lot of visitors would come to the site and then leave quickly, also bounce rate was getting too high. That was a big clue that we needed to change things.
We didn't just guess what to do next. We looked closely at what other companies were doing right with their websites by doing a lot of competitor analysis. We wanted to learn from them and do even better.
We used a tool Hotjar to watch videos of how people were actually using our site. It was super helpful because we saw that many visitors weren't scrolling down the page. They were missing out on a lot of great stuff because they either didn't see it or didn't know it was there. This was a big eye-opener for us and told us we needed to make our website not just nicer to look at, but also easier for people to use and explore.
Our Plan: Make Things Simple and Fun
We decided to focus on two big things: making the website easy to get around and making sure it looked really nice. We tried out different ways to organize the menu so people could find stuff easily. Then, we picked some nice colors that matched Beta Launch's style and used them everywhere, like in the new website, brochures, and social media posts.
The Work: Colors, Patterns, and Sharing on Social Media
We chose some great colors and made a bunch of designs for social media posts that tell stories about what Beta Launch does. These weren't just pretty pictures; they were a way to grab people's attention and show them how awesome Beta Launch is.
The Result: A Website Everyone Loves
Now, the website is a place where people can easily find what they need and learn about all the amazing things Beta Launch does. It's not confusing anymore, and it looks really nice, too. We're super happy with how it turned out, and we think it really helps Beta Launch shine.
What Do You Think?
We had a great time working on this project and we're really proud of how it turned out. But we'd love to hear what you think. Have you seen the new Beta Launch website? Is it easier to use? Let us know your thoughts!